France Auto – Funnel KPI Interactive Model

Baseline: Desktop €350M @ 6% CR & AOV €100; Mobile €150M @ 2% CR & AOV €91. Drag sliders to simulate Reset

📱 Mobile Levers

2.0%
€91.0
100%
20.0%
Revenue (Mobile)
€150.0M
Δ €0.0M
Gross Margin € (Mobile)
€30.0M
Δ €0.0M
Sessions (Mobile)
82.4M
baseline

🖥️ Desktop Levers

6.0%
€100.0
100%
20.0%
Revenue (Desktop)
€350.0M
Δ €0.0M
Gross Margin € (Desktop)
€70.0M
Δ €0.0M
Sessions (Desktop)
58.3M
baseline

📊 Totals

Total Revenue
€500.0M
Δ €0.0M
Total Gross Margin €
€100.0M
Δ €0.0M
Weighted GM %
20.0%
baseline
Revenue Mix (Desk/Mob)
70% / 30%
baseline
Notes: Sessions are derived from baseline and scaled by the Traffic sliders. Revenue = Sessions × AOV × CR. GM € = Revenue × GM %.

📈 Revenue by Channel — Baseline vs Current

Desktop (Current)
Desktop (Baseline)
Mobile (Current)
Mobile (Baseline)

📉 Conversion Rate — Baseline vs Current

Current
Baseline